Marketing & Media Strategy
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Content strategy is the planning, creation, delivery, and management of content that is valuable and relevant to attract and engage a specific audience.
Content Strategy is a critical component of modern marketing and media planning, focusing on the creation, delivery, and management of valuable, relevant content to attract and retain a clearly defined audience. Joshua Weaver has demonstrated extensive expertise in this area throughout his career, particularly in his roles as Vice President of Marketing at The Trevor Project and Director of Media Strategy at Thrive Global.
In his capacity as Vice President of Marketing, Joshua led the development and execution of content strategies that significantly increased brand awareness and engagement. His work at The Trevor Project, where he guided the organization's first rebrand in ten years, showcased his ability to align content with organizational goals and audience needs.
As Director of Media Strategy at Thrive Global, Joshua further honed his content strategy skills by spearheading paid media and partner content amplification for major brand partners. His work involved developing and implementing content distribution strategies that effectively reached target audiences across multiple platforms, including social media, search engines, and other digital channels.
Joshua's approach to content strategy is data-driven and audience-centric, leveraging analytics to inform decision-making and optimize content performance. His experience spans various industries and platforms, demonstrating adaptability and a deep understanding of how content strategy intersects with broader marketing and media objectives.
Through his diverse roles, Joshua has consistently shown the ability to craft compelling narratives that resonate with audiences while achieving measurable business outcomes. His expertise in content strategy has been instrumental in driving engagement, increasing brand visibility, and fostering meaningful connections between brands and their target markets.