/w=256,quality=90,fit=scale-down)
Company
VICE Media
Date
March 1, 2016 → June 1, 2019
Industry
Purpose-Driven MarketingBrand Partnership MarketingMarketing And Communications
Job Location
Brooklyn, New York
Key Clients & Partners
ChanelDeltaMicrosoftVerizonBudweiserGoogleAppleSamsungCarl’s Jr.KiaGeicoUnileverDiageo
Key Metrics & Impact
Campaign Success RateClient Engagement GrowthAward Recognition
Professional Accolades
/w=3840,quality=90,fit=scale-down)
/w=3840,quality=90,fit=scale-down)
Skills and Proficiencies
Omnichannel Media Direction
YouTube AdsFacebook AdsInstagram AdsTwitter AdsSnapchat AdsDSP
Influencer CollaborationClient AdvocacyStakeholder ManagementLeadership of Cross-Functional TeamsCollaboration with Corporate PartnersPeople ManagementClient Management
LookerNielsen (IQ)comScoreCampaign Performance AnalysisROAS AnalysisCPC/CPA OptimizationMarket ResearchMarketing StrategyContent StrategyCampaign StrategyIntegrated MarketingInfluencer MarketingMedia PlanningContent CreationConsumer Research
Mediaocean (Prisma, Lumina)Salesforce (SFDC/SFMC)GlobalWebIndex- Team Leadership: As Director of Media at VICE Media Group, Josh Weaver led a team of 10 cross-channel media strategists, overseeing the development, media planning, and execution of brand initiatives for major multinational brands. Their leadership drove the execution of award-winning branded content, interactive experiences, and media campaigns.
- High-Impact Campaigns: Josh directed the execution of a $12MM international multiformat campaign for Chanel Beauté, which raised Chanel’s purchase intent share among female millennials by 23%. The campaign garnered two Digiday awards, demonstrating the success of their strategic vision.
- Client Collaboration: Josh worked closely with major blue-chip clients like Delta, Microsoft, and Verizon, managing media and interactive investment allocations to maximize campaign outcomes. They consistently delivered successful media strategies that aligned with client goals and drove measurable results.
- Media Innovation: As a key media leader at VICE, Josh articulated the company’s revolutionary stance on brand safety and negative keyword targeting. They presented these innovations at the IAB Newfront, positioning VICE as a forward-thinking leader in the media landscape. Josh’s tenure at VICE Media highlighted their expertise in leading large-scale media campaigns, fostering client relationships, and delivering cutting-edge media solutions.