Company
Thrive
Date
June 1, 2019 → January 31, 2021
Industry
Purpose-Driven MarketingMarketing And CommunicationsBrand Partnership Marketing
Job Location
New York, New York
Key Clients & Partners
DiscoverP&GSleep NumberDropboxBose
Key Metrics & Impact
Campaign Success RateClient Engagement GrowthRevenue Growth Achievement
Skills and Proficiencies
Omnichannel Media DirectionGoogle AdsYouTube AdsFacebook AdsInstagram AdsLinkedIn AdsDSPClient AdvocacyStakeholder ManagementCollaboration with Corporate PartnersClient ManagementGoogle AnalyticsCampaign Performance AnalysisROAS AnalysisCPC/CPA OptimizationMarket ResearchMarketing StrategyContent StrategyCampaign StrategyIntegrated MarketingInfluencer MarketingMedia PlanningContent CreationSEO/SEMGoogle Marketing PlatformSalesforce (SFDC/SFMC)SprinklrWordPress
- Paid Media and Content Amplification: As Director of Media Strategy at Thrive Global, Josh Weaver (they/them) led paid media and content distribution strategies for brand partners, including major clients like Discover and P&G. Their leadership in pre-sale development and post-sale implementation of these strategies drove significant campaign success, including a $3.5MM partnership with Discover.
- Client Advocacy: Josh served as a key advocate for senior marketing leaders at major brands, helping them navigate and leverage Thrive Global’s offerings. This collaboration resulted in the successful execution of high-investment paid campaigns across platforms such as Facebook, Instagram, Google Ads, YouTube, Twitter, LinkedIn, and Snapchat.
- Campaign Optimization: They were responsible for setting up and optimizing paid campaigns for over 20 major brand partners. Their focus on maximizing ROAS, engagement, and brand visibility led to highly successful campaign outcomes.
- Performance Analysis: Regularly presenting performance metrics and insights to senior stakeholders, their data-driven approach facilitated continuous optimization of campaigns. Their work ensured high-impact media strategies that aligned with client goals and drove measurable results. At Thrive Global, Josh demonstrated a deep understanding of media strategy and a commitment to delivering results for high-profile clients.