Marketing & Media Strategy
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Campaign strategy refers to the process of developing comprehensive plans to achieve specific marketing objectives through various channels and tactics.
Campaign Strategy is a crucial competency in the field of marketing and media strategy. It involves developing comprehensive plans to achieve specific marketing objectives through various channels and tactics. Joshua Weaver has demonstrated extensive expertise in this area throughout their career.
As the Campaign Director for The Ad Council, Joshua led the "American Dreams" campaign, a $5MM+ national initiative focused on addressing LGBTQ+ discrimination. This role showcased their ability to orchestrate large-scale, purpose-driven campaigns with significant social impact. Their responsibilities included strategic planning, creative direction, and implementation across multiple media platforms.
During their tenure as Vice President of Marketing at The Trevor Project, Joshua further honed their campaign strategy skills by increasing brand awareness by over 40% in one year. They leveraged cross-channel strategies and partnerships, resulting in more than $60MM in charitable revenue. This experience highlights their proficiency in developing and executing integrated marketing campaigns that drive measurable results.
Joshua's expertise in campaign strategy extends to their roles as Founder & Chief Consultant of their own marketing agency and as Director of Media Strategy at Thrive Global. In these positions, they developed tailored marketing solutions for various organizations and spearheaded paid media and partner content amplification strategies for brand partners.
Their approach to campaign strategy is characterized by a strong emphasis on data-driven decision-making, empathy-based storytelling, and a deep understanding of multi-channel marketing. Joshua's experience demonstrates their ability to craft campaigns that not only reach target audiences effectively but also create meaningful engagement and drive social change.