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14+ years orchestrating purpose-driven, omnichannel marketing campaigns.
Joshua Ryan Weaver has led innovative omnichannel campaigns for major nonprofits and brands.
Most Recent Experience
Campaign Director, The Ad Council
Josh leads the "American Dreams" campaign, a national initiative at the Ad Council, the leading non-profit organization dedicated to public service campaigns in the U.S. Focused on addressing LGBTQ+ discrimination, they collaborate with top agencies and media partners to produce compelling PSAs on critical issues like housing, safety, and employment.
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Using empathy in marketing to drive increased familiarity and understanding.
+33% ad recall lift
The American Dreams campaign, a part of Love Has No Labels, achieved a remarkable recall rate, with 1/3 of the general population recalling the PSA in the first month. Led by Josh, the campaign leverages empathy-driven storytelling to raise awareness of LGBTQ+ discrimination, garnering over 58 million video views to date.
Multidisciplinary, purpose-driven marketer.
Crafting data-driven narratives that inspire action and drive measurable change.
Josh Weaver is a marketing executive with 14+ years of experience orchestrating impactful campaigns for global brands and nonprofits. Their expertise lies in weaving data-driven insights with empathetic storytelling, transforming complex social issues into compelling narratives that resonate deeply with diverse audiences and inspire action.
Re-energizing a life-saving brand for the young people of today – and tomorrow.
+40% brand awareness
Under Josh’s leadership, The Trevor Project’s brand awareness increased by more than 40% among its core audience in one year. The Trevor Project is the world’s largest suicide prevention and mental health organization for LGBTQIA+ young people.
Innovative architect of strategic partnerships.
Forging powerful alliances that amplify brand impact and drive mutual growth.
Josh excels at identifying and cultivating synergistic partnerships between diverse organizations, from global corporations to grassroots nonprofits. Their strategic approach to collaboration has resulted in groundbreaking campaigns that leverage combined resources, expand market reach, and create shared value.
Connecting legacy luxury to a new cohort of young consumers.
+23% purchase intent
At Vice Media Group, Josh led media strategy and execution for The Fifth Sense, a Chanel-branded content program, celebrating female creativity and the extraordinary embodiment of the power of fragrance in the creative process. The year-long campaign helped increase Chanel’s purchase intent share among female millennials by 23%. The campaign also won the Digiday Europe Award for Best Use of Multimedia and Best Brand Partnership.
Visionary steward of strategic brand connections.
Building high-impact partnerships that elevate brands and foster sustainable growth.
Josh’s strategic partnerships with major blue-chip brands like Google, Microsoft, and Delta have showcased their ability to deliver innovative, inclusive marketing strategies that drive measurable results. By fostering collaboration with senior executives, creative agencies, and media partners, Josh has amplified brand impact, shaping campaigns that not only resonate deeply with diverse global audiences but also achieve meaningful business outcomes.
Some brands Josh has worked with.
Empowering global brands to connect authentically with diverse audiences through innovative, purpose-driven campaigns.
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Joshua WeaverThe article discusses the detrimental impact of AI moderation on LGBTQ+ visibility and expression on social platforms, highlighting how algorithms often prioritize content that aligns with dominant norms while suppressing marginalized voices. It emphasizes the need for transparent policies, inclusive practices, and community-driven solutions to ensure that queer identities are not erased or penalized in digital spaces. The author calls for a collective effort to redesign platforms with LGBTQ+ users in mind, advocating for safety and representation as foundational elements of technology.
Joshua WeaverThe article discusses how AI tools can enhance cognitive accessibility for neurodivergent individuals, allowing them to participate more fully in creative and strategic work without facing the stigma of being labeled as "cheating." It critiques the gatekeeping attitudes of critics who associate AI use with a loss of originality and highlights the importance of recognizing diverse cognitive styles. Ultimately, the piece argues that AI serves as an inclusive tool that redistributes access to creativity and strategy, challenging traditional hierarchies in professional environments.
Joshua WeaverThe article discusses the importance of omnichannel marketing in providing a cohesive customer experience across various platforms, emphasizing that consumers prefer connecting with brands through multiple channels. It outlines key strategies for crafting effective omnichannel campaigns, including understanding the audience, ensuring brand consistency, and leveraging data analytics for personalization. Additionally, it highlights successful case studies from brands like Starbucks and Nike, showcasing how integrated approaches can enhance customer engagement and loyalty.
Joshua WeaverThe article discusses the detrimental effects of the "cultural fit" concept in hiring practices, highlighting how it limits diversity and stifles innovation within organizations. It advocates for a shift towards "culture add," where unique perspectives and experiences are valued, fostering a more inclusive and dynamic work environment. Additionally, the piece emphasizes the importance of leadership accountability and ongoing training to create spaces for open dialogue and empathy, ultimately driving meaningful change in workplace culture.
Joshua WeaverPurpose-driven marketing has become essential as consumers increasingly demand brands to align with social causes, fostering deeper connections and loyalty. Authenticity and transparency are crucial; brands must genuinely commit to their stated purposes to avoid "purpose-washing" and maintain consumer trust. Long-term engagement and adaptability to social movements further enhance a brand's relevance, ensuring that their efforts not only resonate with consumers but also contribute positively to society.
Joshua WeaverThis article explores how data analytics transforms marketing storytelling by allowing brands to create targeted and impactful narratives that resonate with audiences. By leveraging insights from consumer behavior and preferences, marketers can craft personalized messages that drive engagement and inspire action. As technology evolves, integrating AI and real-time analytics will further enhance the storytelling landscape, leading to deeper emotional connections with consumers while emphasizing the importance of ethical considerations in data use.
Joshua WeaverCross-functional collaboration in marketing is essential for fostering innovation and delivering cohesive campaigns by integrating diverse perspectives from various departments. It enhances creativity, problem-solving, and efficiency while aligning teams towards shared objectives, ultimately improving customer experiences. However, organizations must address challenges such as conflicting goals and communication breakdowns to fully leverage the benefits of collaborative efforts.
Joshua WeaverThe article discusses the importance of empathy in marketing, highlighting how emotional connections can enhance consumer loyalty and brand trust. It emphasizes that empathetic marketing, when combined with data-driven insights, allows brands to create authentic campaigns that resonate deeply with their audience. Additionally, the article explores successful examples of empathetic campaigns and provides actionable strategies for incorporating empathy into marketing practices.