Joshua Ryan Weaver
13+ years orchestrating purpose-driven, omnichannel marketing campaigns.
Joshua Ryan Weaver has led innovative omnichannel campaigns for major nonprofits and brands. They spearheaded a $5MM+ national anti-discrimination campaign at The Ad Council focused on LGBTQ+ protections, and at The Trevor Project, increased brand awareness by 40%+ through cross-channel strategies and partnerships. Josh's deep expertise in media and marketing makes them a key leader in driving impact through strategic, purpose-driven campaigns.
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Most Recent Experience
Campaign Director, The Ad Council
Josh leads the "American Dreams" campaign, a $5MM+ national initiative at the Ad Council, the leading non-profit organization dedicated to public service campaigns in the U.S. Focused on addressing LGBTQ+ discrimination in 28 states where protections have been voided, they collaborate with top agencies and media partners to produce compelling PSAs on critical issues like housing, safety, and employment.
Using empathy in marketing to drive increased familiarity and understanding.
+33% ad recall lift
The American Dreams campaign, a part of Love Has No Labels, achieved a remarkable recall rate, with 1/3 of the general population recalling the PSA in the first month. Led by Josh, the campaign leverages empathy-driven storytelling to raise awareness of LGBTQ+ discrimination, garnering over 58 million video views to date.
Multidisciplinary, purpose-driven marketer.
Crafting data-driven narratives that inspire action and drive measurable change.
Josh Weaver is a marketing executive with 13+ years of experience orchestrating impactful campaigns for global brands and nonprofits. Their expertise lies in weaving data-driven insights with empathetic storytelling, transforming complex social issues into compelling narratives that resonate deeply with diverse audiences and inspire action.
Re-energizing a life-saving brand for the young people of today – and tomorrow.
+40% brand awareness
Under Josh’s leadership, The Trevor Project’s brand awareness increased by more than 40% among its core audience in one year. The Trevor Project is the world’s largest suicide prevention and mental health organization for LGBTQIA+ young people.
Innovative architect of strategic partnerships.
Forging powerful alliances that amplify brand impact and drive mutual growth.
Josh excels at identifying and cultivating synergistic partnerships between diverse organizations, from global corporations to grassroots nonprofits. Their strategic approach to collaboration has resulted in groundbreaking campaigns that leverage combined resources, expand market reach, and create shared value.
Connecting legacy luxury to a new cohort of young consumers.
+23% purchase intent
At Vice Media Group, Josh led media strategy and execution for The Fifth Sense, a Chanel-branded content program, celebrating female creativity and the extraordinary embodiment of the power of fragrance in the creative process. The year-long campaign helped increase Chanel’s purchase intent share among female millennials by 23%. The campaign also won the Digiday Europe Award for Best Use of Multimedia and Best Brand Partnership.
Visionary steward of strategic brand connections.
Building high-impact partnerships that elevate brands and foster sustainable growth.
Josh’s strategic partnerships with major blue-chip brands like Google, Microsoft, and Delta have showcased their ability to deliver innovative, inclusive marketing strategies that drive measurable results. By fostering collaboration with senior executives, creative agencies, and media partners, Josh has amplified brand impact, shaping campaigns that not only resonate deeply with diverse global audiences but also achieve meaningful business outcomes.
Some brands Josh has worked with.
Empowering global brands to connect authentically with diverse audiences through innovative, purpose-driven campaigns.
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Joshua WeaverThe article discusses the importance of omnichannel marketing in providing a cohesive customer experience across various platforms, emphasizing that consumers prefer connecting with brands through multiple channels. It outlines key strategies for crafting effective omnichannel campaigns, including understanding the audience, ensuring brand consistency, and leveraging data analytics for personalization. Additionally, it highlights successful case studies from brands like Starbucks and Nike, showcasing how integrated approaches can enhance customer engagement and loyalty.
Joshua WeaverThe article discusses the problematic nature of the concept of "cultural fit" in hiring practices, highlighting how it can limit diversity and stifle innovation within organizations. It advocates for a shift towards "culture add," which focuses on valuing unique perspectives and experiences to enrich company culture and foster inclusivity. The piece emphasizes the importance of leadership accountability, empathy, and ongoing training to create truly inclusive workplaces that embrace discomfort and celebrate diversity.
Joshua WeaverPurpose-driven marketing focuses on aligning brand values with social causes, as consumers increasingly demand authenticity and transparency from companies. Successful campaigns demonstrate genuine commitment to social impact, avoiding the pitfalls of "purpose-washing," and fostering deeper connections with consumers. Brands that maintain long-term strategies and engage meaningfully with social movements can build trust and loyalty while contributing positively to society.
Joshua WeaverThis article explores how data analytics revolutionizes storytelling in marketing by enabling brands to create targeted and impactful narratives that resonate with their audience. It emphasizes the importance of understanding customer behavior through data to craft personalized messages and optimize marketing strategies effectively. By leveraging insights from data analytics, businesses can enhance engagement, drive action, and ultimately achieve better marketing outcomes.
Joshua WeaverThe article emphasizes the importance of cross-functional collaboration in modern marketing, highlighting how it fosters innovation and efficiency by breaking down departmental silos. It discusses various strategies for enhancing collaboration, such as establishing clear goals, centralizing communication, and promoting knowledge sharing among teams. Ultimately, the article argues that successful collaboration not only drives creative marketing solutions but also leads to improved customer satisfaction and organizational alignment.
Joshua WeaverThe article discusses the importance of empathy in marketing, emphasizing that brands that connect emotionally with consumers foster trust and loyalty, moving beyond traditional transactional relationships. It highlights how data-driven insights can enhance empathetic marketing strategies by understanding customer pain points and tailoring messaging to resonate on a personal level. Additionally, the article provides examples of successful empathetic campaigns, outlining steps to incorporate empathy into marketing efforts while addressing potential challenges such as maintaining authenticity and balancing emotional appeal with business objectives.
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