Ending the burnout epidemic — once and for all.
As Director of Media Strategy at Thrive Global, Josh Weaver individually led all aspects of brand media and content distribution, amplifying branded and co-branded messaging from an array of brand partners, each committed to creating a gentler, more compassionate world and workplace.
Director of Media Strategy
- Shepherded all elements of Thrive Global’s paid media and partner content amplification operations, including but not limited to the presale development – and post-sale implementation and optimization – of content marketing distribution strategies for major brand partners.
- Oversaw all pricing and packaging for all branded content and media opportunities, including all media sales planning, as well as all internal costs and margin analysis across all branded deals.
- Set up and optimized high-volume, high-investment paid social and native campaigns for major brand partners on most major platforms, including Facebook and Instagram, Google Ads and YouTube, Twitter, LinkedIn, and Snapchat.
- Analyzed cost and performance, actioning on this data to regularly exceed performance benchmarks for brand partners.