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Company
Josh Weaver Group
Date
November 1, 2022
Industry
Nonprofit AdvocacyDiversity MarketingPurpose-Driven Marketing
Job Location
Houston, Texas
Key Clients & Partners
Art With ImpactHealth360Capital B News
Key Metrics & Impact
Campaign EffectivenessClient EngagementAudience Reach Expansion
Skills and Proficiencies
Omnichannel Media Direction
Google AdsYouTube AdsFacebook AdsInstagram AdsTwitter AdsLinkedIn AdsTikTok AdsDSP
Influencer CollaborationStakeholder ManagementCollaboration with Corporate PartnersClient Management
Google AnalyticsTableauCampaign Performance AnalysisROAS AnalysisCPC/CPA OptimizationMarket ResearchMarketing StrategyContent StrategyCampaign StrategyIntegrated MarketingInfluencer MarketingMedia PlanningBrand StrategyContent CreationSEO/SEMEmail CampaignsCause-Marketing Campaigns
Google Marketing PlatformSproutSocialWordPressHubSpotGoogle Tag Manager- Agency Leadership: As Founder and Chief Consultant at Josh Weaver Group, Josh Weaver led a data-driven marketing agency specializing in purpose-driven brands and fostering diversity through authentic strategies. The agency partnered with organizations like Candor Health, Art With Impact, and Capital B News to deliver tailored marketing solutions that significantly boosted audience engagement and brand visibility.
- Strategic Campaigns: They directed marketing and paid advertising for the Voices With Impact Short Film Festival, achieving impressive results, including five days of total view time, a 37% engagement rate, and a 3.4% CTR, reaching over one million people.
- Comprehensive Services: The agency provided a full suite of marketing services, including integrated marketing, influencer marketing, social media, content creation, SEO, and email campaigns. Josh’s leadership ensured that clients met their brand strategy, acquisition, and retention goals through these multifaceted efforts.
- Performance Optimization: Josh spearheaded media performance analysis and conversion optimization, consistently driving campaign effectiveness and maximizing return on ad spend (ROAS). Their expertise in developing brand strategies, value propositions, and conducting competitor analyses empowered purpose-driven brands to succeed through inclusive, data-driven marketing.