Marketing & Media Strategy
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Marketing strategy refers to the comprehensive planning and execution of marketing initiatives aimed at achieving specific business goals, enhancing brand awareness, and engaging target audiences.
Marketing Strategy is a core competency Joshua Weaver has developed through extensive experience across various leadership roles in the marketing and media industry. This skill encompasses the ability to develop, plan, and execute comprehensive marketing initiatives that drive brand awareness, engagement, and business growth.
Key Achievements and Experiences:
- Vice President of Marketing at The Trevor Project
- Budget Management: Oversaw a $3MM brand advertising budget, demonstrating fiscal responsibility and strategic allocation of resources
- Brand Growth: Implemented strategies that led to a remarkable 40%+ increase in brand awareness within a single year
- Comprehensive Marketing Oversight:
- Managed organic and paid social media campaigns across multiple platforms
- Directed omnichannel advertising initiatives for cohesive brand messaging
- Optimized web presence to enhance user experience and engagement
- Implemented effective SEO/SEM strategies to improve online visibility
- Campaign Director and Director of Media Strategy Roles
- Large-Scale Campaign Management: Spearheaded a $5MM+ national LGBTQ+ anti-discrimination campaign at The Ad Council, showcasing ability to handle high-stakes, socially impactful initiatives
- Strategic Partnership Management:
- Developed pre-sale strategies to attract and secure major brand partners
- Implemented post-sale content distribution strategies, ensuring client satisfaction and campaign success
- Cross-Channel Expertise: Demonstrated proficiency in developing and executing high-impact marketing campaigns across multiple channels
- Director of Media at VICE Media
- Team Leadership: Directed and mentored a team of cross-channel media strategists, fostering a collaborative and innovative work environment
- Large-Scale Client Management: Developed and executed brand initiatives and media campaigns for over 100 major brands and advertisers, showcasing versatility and adaptability
- Strategic Content Development:
- Created impactful content strategies tailored to each client's unique needs and target audience
- Managed media investment allocations for blue-chip brands, optimizing ROI and campaign performance
- Industry Expertise: Honed skills in creating cutting-edge marketing strategies for a diverse range of industries and target demographics
Technical Proficiencies:
- Marketing Technology Stack
- Google Marketing Platform: Proficient in utilizing this comprehensive suite for campaign management, analytics, and optimization
- Google Analytics: Expert in leveraging data insights to inform marketing strategies and measure campaign success
- Adobe Creative Suite: Skilled in using various Adobe tools for content creation and design
- Social Media Advertising Platforms: Experienced in managing campaigns across multiple social media channels
- Advanced Marketing Concepts
- Demand-Side Platform (DSP): In-depth understanding of programmatic advertising and real-time bidding systems
- Data Management Platform (DMP): Expertise in leveraging customer data for targeted marketing initiatives
- Data Visualization: Proficient in transforming complex data into actionable insights through effective visualization techniques
Joshua's extensive experience in Marketing Strategy demonstrates a proven ability to lead diverse teams, develop innovative and data-driven campaigns, and drive significant results across various industries and platforms. By combining creative vision with technical expertise, Joshua consistently delivers optimized marketing solutions that achieve measurable business outcomes.