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Company
Say Media
Date
March 1, 2015 → March 1, 2016
Industry
Purpose-Driven MarketingBrand Partnership MarketingMarketing Strategy Consulting
Job Location
New York, New York
Key Clients & Partners
BudweiserDiscoverJohn Hardy
Key Metrics & Impact
Campaign Success RateClient Satisfaction ImprovementCampaign Performance Optimization
- Client Management: As an Account Manager at Say Media, Josh Weaver managed over five client accounts, working closely with editorial brands and internal sales teams to define media and content objectives. Their role involved coordinating the creation of assets and ensuring alignment between client goals and campaign outputs.
- Campaign Oversight: Josh led the internal reviews, revisions, and approvals of campaign materials, including media, editorial content, and videos, across eight editorial properties. They ensured that all materials met client expectations and were delivered on time.
- Technical Expertise: Josh implemented site tagging, trafficked ad assets, and regularly reported campaign performance to both internal teams and external clients. Their attention to detail in tracking and reporting allowed for continuous optimization of campaign performance.
- Performance Analysis: Josh provided in-depth analysis of campaign performance, using data-driven insights to optimize media strategies. Their focus on measurable outcomes helped ensure that campaigns delivered strong results in alignment with client objectives.