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The Ad Council
Houston, Texas
As Campaign Director at The Ad Council, Josh Weaver led the $5MM+ "American Dreams" campaign under the Love Has No Labels initiative, targeting LGBTQ+ discrimination in 28 states. They directed creative efforts, producing impactful PSAs and blending national advocacy with hyperlocal strategies. Josh secured media partnerships to maximize reach and collaborated with senior executives to align the campaign with organizational goals, emphasizing storytelling to foster empathy for marginalized communities.
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Josh Weaver Group
Houston, Texas
As Founder and Chief Consultant at Josh Weaver Group, Josh Weaver led a data-driven marketing agency focused on purpose-driven brands, enhancing diversity through authentic strategies. The agency achieved significant results with campaigns like the Voices With Impact Short Film Festival, reaching over one million people and achieving a 37% engagement rate. They offered comprehensive marketing services, including influencer marketing and SEO, while optimizing media performance and maximizing return on ad spend to help clients meet their branding and retention goals.
The Trevor Project
Atlanta, Georgia
As Vice President of Marketing at The Trevor Project, Josh Weaver led a diverse team that increased brand awareness by over 40% and executed a major rebranding. They collaborated with corporate partners to generate over $60MM in charitable revenue and managed a $3MM advertising budget. Their data-driven approach to marketing and research resulted in a 100% increase in crisis contact volume, showcasing their effectiveness in driving impactful marketing initiatives for LGBTQ+ advocacy.
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Thrive
New York, New York
As Director of Media Strategy at Thrive Global, Josh Weaver led paid media and content distribution strategies for major clients like Discover and P&G, achieving significant campaign success including a $3.5MM partnership. They advocated for senior marketing leaders, optimized campaigns for over 20 brand partners, and presented performance metrics to stakeholders, ensuring high-impact media strategies aligned with client goals.
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VICE Media
Brooklyn, New York
Josh Weaver served as Director of Media at VICE Media from March 2016 to June 2019, leading a team of 10 media strategists and executing high-impact campaigns, including a $12MM campaign for Chanel Beauté that increased purchase intent among female millennials by 23%. He collaborated with major clients like Delta and Microsoft, delivering successful media strategies and innovations in brand safety and targeting, positioning VICE as a leader in the media industry.
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Say Media
New York, New York
As an Account Manager at Say Media, Josh Weaver managed multiple client accounts, overseeing campaign materials and ensuring alignment with client goals. They implemented technical solutions for ad tracking, reported performance metrics, and provided data-driven insights to optimize media strategies, ultimately delivering strong campaign results.
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AdMonsters
New York, New York
As Marketing Operations Manager at AdMonsters, Josh Weaver improved website performance and SEO, increasing site traffic by 37%. They developed content for social media and the website, resulting in a 33% increase in event attendee retention. Josh implemented email marketing strategies and analyzed performance metrics, enhancing community engagement. Their efforts in digital marketing and event promotion significantly boosted brand visibility and audience engagement for AdMonsters.
Skills and Proficiencies
Omnichannel Media Direction refers to a marketing strategy that integrates multiple platforms and channels to create a seamless brand experience for consumers.
Marketing strategy refers to the comprehensive planning and execution of marketing initiatives aimed at achieving specific business goals, enhancing brand awareness, and engaging target audiences.
Content strategy is the planning, creation, delivery, and management of content that is valuable and relevant to attract and engage a specific audience.
Campaign strategy refers to the process of developing comprehensive plans to achieve specific marketing objectives through various channels and tactics.
Integrated marketing is a strategic approach that coordinates and integrates various marketing channels and tactics to deliver a consistent message and maximize overall impact on target audiences.
Influencer marketing is a strategy that involves collaborating with individuals who have a large online following to promote brands, products, or services by leveraging their credibility and reach.
Media Planning is the process of strategically allocating advertising resources across various channels to maximize reach, engagement, and return on investment.
Brand Strategy is the process of creating and implementing a plan to shape and communicate a brand's identity, values, and messaging to effectively connect with its target audience.
Content creation is the process of generating ideas and producing various forms of content, such as text, images, and videos, to engage and inform a target audience.
SEO/SEM refers to the strategies and techniques used to optimize a website's visibility on search engines through both organic search (SEO) and paid search (SEM) methods.
Email campaigns are coordinated series of marketing messages sent via email to promote products, engage customers, and drive conversions.
Brand Management is the process of creating, maintaining, and enhancing a brand's identity and presence in the market to align with organizational goals and resonate with target audiences.
Cause-marketing campaigns are initiatives that align a brand's marketing efforts with social causes to engage audiences and drive positive social impact.
Consumer research is the process of gathering, analyzing, and interpreting information about consumers' preferences, behaviors, and attitudes to inform marketing strategies.
Google Analytics is a web analytics service that enables users to track and analyze website traffic and user behavior to optimize online performance.
Looker is a business intelligence software and big data analytics platform that helps organizations explore, analyze, and share real-time business analytics easily.
Tableau is a powerful data visualization tool that helps users create interactive and shareable dashboards to analyze and present data effectively.
Nielsen (IQ) is a data analytics platform that provides insights into consumer behavior and market trends through the analysis of various data sources.
comScore is a cross-platform measurement company that provides data and analytics to help businesses understand consumer behavior and optimize their marketing strategies.
Campaign performance analysis is the process of evaluating the effectiveness and impact of marketing campaigns by measuring key performance indicators and outcomes.
ROAS (Return on Advertising Spend) is a marketing metric that measures the revenue generated for every dollar spent on advertising.
CPC (Cost Per Click) and CPA (Cost Per Acquisition) optimization refers to the strategies and techniques used to improve the effectiveness and efficiency of online advertising campaigns by minimizing costs while maximizing desired outcomes, such as clicks or conversions.
Market research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience, competitors, and the overall industry landscape.
Client management refers to the process of managing and nurturing relationships with clients to ensure their satisfaction and loyalty while meeting their needs and expectations.
People management refers to the process of overseeing and coordinating the workforce within an organization to achieve its goals while fostering a positive and productive work environment.
Collaboration with corporate partners refers to the strategic partnership between businesses to achieve common goals, share resources, and enhance mutual benefits in various projects or initiatives.
Leadership of cross-functional teams refers to the ability to guide and manage a group of individuals from different functional backgrounds to achieve a common goal effectively.
Stakeholder management is the process of identifying, analyzing, and engaging individuals or groups who have an interest in or can influence a project or organization.
Client advocacy refers to the practice of representing and promoting the interests and needs of clients within an organization to ensure their voices are heard and valued.
Influencer collaboration refers to the strategic partnership between brands and individuals with a significant online presence to promote products or services to a targeted audience.
Event planning is the process of organizing and coordinating all aspects of an event, including logistics, budgeting, and communication with vendors and participants.
Google Ads is an online advertising platform developed by Google that allows businesses to display ads on Google search results and across its advertising network.
YouTube Ads are paid advertisements that appear on the YouTube platform, allowing businesses to promote their products or services to a targeted audience.
Facebook Ads is an online advertising platform that allows businesses to create and display ads to targeted audiences on Facebook and its affiliated services.
Instagram Ads are paid promotional posts that businesses use on the Instagram platform to reach their target audience and drive engagement.
Twitter Ads are a platform that allows businesses to promote their products or services through paid advertisements on Twitter to reach a wider audience.
LinkedIn Ads are a form of online advertising that allows businesses to target and reach professionals on the LinkedIn platform through sponsored content, text ads, and dynamic ads.
Snapchat Ads are advertising tools that allow businesses to create and display promotional content to users on the Snapchat platform.
TikTok Ads are advertisements that are displayed on the TikTok platform, designed to engage users and promote products or services through creative and targeted content.
DSP, or Demand-Side Platform, is a technology platform that allows advertisers to purchase ad placements automatically and optimize their advertising campaigns across multiple ad exchanges in real-time.
The Google Marketing Platform is an integrated advertising and analytics platform that helps marketers manage and optimize their digital marketing efforts across various channels.
Mediaocean is a media management platform that provides tools for advertising, campaign management, and analytics, specifically through its products Prisma and Lumina.
Salesforce is a cloud-based software platform that provides customer relationship management (CRM) services and various tools to help businesses manage customer interactions and data.
SproutSocial is a social media management platform that enables users to manage, schedule, and analyze their social media content across various platforms.
Sprinklr is a customer experience management platform that helps businesses manage their social media and customer engagement strategies across various channels.
WordPress is a content management system (CMS) that allows users to create, manage, and publish websites and blogs with ease.
GlobalWebIndex is a market research company that provides data and insights on digital consumer behavior across various markets and demographics.
HubSpot is a comprehensive inbound marketing, sales, and customer service software platform designed to help businesses attract, engage, and delight customers.
Google Tag Manager is a tag management system that allows users to easily manage and deploy marketing tags (snippets of code or tracking pixels) on their website or mobile app without modifying the underlying code.
Qualtrics is a cloud-based software platform used for conducting surveys and collecting data to enhance customer experience and market research.
Professional Accolades
The Webby Awards, International Academy of Digital Arts & Sciences
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Digiday Awards Europe
The Webby Awards, International Academy of Digital Arts & Sciences
Higher Education
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Bachelor of Journalism
Austin, Texas