Joshua Ryan Weaver (they/them) is a dynamic marketing and media leader with over thirteen years of experience driving impactful campaigns for major nonprofits and global brands. Passionate about leveraging storytelling to foster meaningful change, Josh has a proven track record of increasing brand awareness, cultivating strategic partnerships, and delivering measurable results.
At The Ad Council, Josh spearheaded the $5MM+ "American Dreams" campaign under the Love Has No Labels initiative. This groundbreaking national anti-discrimination campaign targeted 28 states lacking LGBTQ+ protections. By orchestrating powerful narratives across TV, digital, and social media platforms, they amplified critical issues like housing, safety, and employment—giving a voice to marginalized communities and igniting nationwide conversations.
Championing shared humanity through powerful storytelling.
Led a national campaign designed to reignite the belief in the American Dream as a common ground for all. By crafting compelling narratives that emphasized housing, safety, and employment, the campaign used cross-platform storytelling to break down barriers and foster empathy for LGBTQ+ communities.
As Vice President of Marketing at The Trevor Project—the world's largest LGBTQ+ youth mental health organization—Josh led the marketing team through the nonprofit's most significant rebranding effort in over a decade. Their innovative strategies boosted brand awareness by over 40% within a year and forged cause-marketing partnerships with more than 80 brands, generating over $60MM in charitable revenue. Under their leadership, The Trevor Project received AdWeek's 2021 Brand Save award, recognizing its impactful corporate collaborations and life-saving mission.
Revitalizing an organization’s brand for a new generation of youth.
Led rebrand for The Trevor Project, the world’s leading suicide prevention nonprofit for LGBTQ+ young people. Increased brand awareness by 40%. During their tenure, the life-saving organization raised over $60MM in charitable revenue through innovative partnerships.
Before their influential roles in the nonprofit sector, Josh directed media strategy at Vice Media Group. Leading a multi-city team of strategists, they delivered award-winning campaigns for global brands. Notably, Josh orchestrated a $12MM international campaign for Chanel Fragrances, elevating the brand's consideration among female Millennials and showcasing their ability to authentically connect brands with target audiences.
Connecting iconic luxury to a new generation with strategic precision.
Led a $12MM Chanel Fragrances campaign at VICE Media focused on connecting the brand with a new generation of female Millennials, increasing brand purchase intent by 23%. By leveraging data-driven insights and crafting a strategic, multi-channel approach, the campaign seamlessly integrated digital, social, and experiential elements to resonate with female Millennials.
Josh's leadership style is defined by fostering collaboration, driving innovation, and inspiring teams to exceed expectations. Their multidisciplinary expertise, coupled with a deep commitment to purpose-driven work, makes them a catalyst for change in the media landscape. Whether through strategic leadership or hands-on campaign execution, Josh continues to shape narratives that resonate, engage, and leave a lasting impact.