Company
The Trevor Project
Date
February 1, 2021 → November 30, 2022
Industry
Social Justice AdvocacyPurpose-Driven MarketingLGBTQ+ Advocacy Marketing
Job Location
Atlanta, Georgia
Key Clients & Partners
Abercrombie & FitchGoogleMacy’sMeta
Key Metrics & Impact
Campaign EffectivenessClient Engagement GrowthRevenue Growth Achievement
Professional Accolades
Skills and Proficiencies
Omnichannel Media Direction
Google AdsYouTube AdsFacebook AdsInstagram AdsTwitter AdsLinkedIn AdsSnapchat AdsTikTok Ads
Event PlanningInfluencer CollaborationClient AdvocacyStakeholder ManagementLeadership of Cross-Functional TeamsCollaboration with Corporate PartnersPeople ManagementClient Management
Google AnalyticsLookerTableauNielsen (IQ)Campaign Performance AnalysisROAS AnalysisCPC/CPA OptimizationMarket ResearchMarketing StrategyContent StrategyCampaign StrategyIntegrated MarketingInfluencer MarketingMedia PlanningBrand StrategyContent CreationSEO/SEMEmail CampaignsBrand ManagementCause-Marketing CampaignsConsumer Research
Google Marketing PlatformSalesforce (SFDC/SFMC)SproutSocialHubSpotGoogle Tag ManagerQualtrics- Team Leadership: As Vice President of Marketing at The Trevor Project, Josh Weaver led a diverse marketing team responsible for managing the organization’s omnichannel paid and organic marketing efforts. Under their leadership, the team increased brand awareness by over 40% in just one year and executed the organization's largest rebranding effort in a decade.
- Cross-Channel Campaigns: Josh collaborated with corporate partners like Abercrombie & Fitch, Macy's, and Google, spearheading cause-marketing campaigns that generated over $60MM in charitable revenue. Their strategic direction helped position The Trevor Project as a leader in LGBTQ+ advocacy.
- Comprehensive Marketing Strategy: In this role, Josh oversaw all marketing, communications, and branding efforts, driving integrated strategies across digital platforms, paid media, and grassroots initiatives. They managed the nonprofit's $3MM brand advertising budget, ensuring effective resource allocation to maximize impact.
- Research and Analytics: Josh conducted extensive consumer and market research, utilizing data-driven insights to inform marketing decisions. This approach contributed to a 100% increase in crisis contact volume year-over-year, reinforcing the importance of the organization's services to LGBTQ+ youth. This experience demonstrated Josh’s ability to lead high-impact marketing initiatives that drive awareness, engagement, and measurable results.