Marketing & Media Strategy
/w=3840,quality=90,fit=scale-down)
/w=3840,quality=90,fit=scale-down)
/w=3840,quality=90,fit=scale-down)
/w=3840,quality=90,fit=scale-down)
/w=3840,quality=90,fit=scale-down)
/w=3840,quality=90,fit=scale-down)
Integrated marketing is a strategic approach that coordinates and integrates various marketing channels and tactics to deliver a consistent message and maximize overall impact on target audiences.
Josh Weaver is a seasoned professional with extensive experience in Integrated Marketing. They have demonstrated exceptional proficiency in this competency across various roles throughout their career. As a Marketing Operations Manager, Campaign Director, and Vice President of Marketing, they have led high-performing teams in developing and executing integrated marketing strategies that seamlessly blend digital and traditional channels.
Their expertise spans social media, content marketing, SEO/SEM, and data analytics, enabling them to create holistic campaigns that maximize reach and engagement while delivering measurable ROI. In their role as an Account Manager and later as Founder & Chief Consultant, they further honed their skills in crafting tailored integrated marketing solutions for diverse clients.
As Director of Media Strategy and Director of Media, they showcased their ability to align integrated marketing efforts with overarching business objectives. For instance, they led a $12MM Chanel Fragrances campaign at VICE Media, focusing on connecting the brand with a new generation of female Millennials, which resulted in a 21% increase in brand consideration.
Their multidisciplinary expertise, coupled with a deep commitment to purpose-driven work, has made them a catalyst for change in the media landscape. Whether through strategic leadership or hands-on campaign execution, they continue to shape narratives that resonate, engage, and leave a lasting impact across various marketing channels.