/w=3840,quality=90,fit=scale-down)
/w=256,quality=90,fit=scale-down)
Company
AdMonsters
Date
December 1, 2012 → March 1, 2015
Industry
Purpose-Driven MarketingMarketing Strategy ConsultingDigital Marketing Strategy
Job Location
New York, New York
Key Metrics & Impact
- Performance Optimization: As Marketing Operations Manager at AdMonsters, Josh Weaver analyzed and optimized the performance of the company’s website, content, and SEO/SEM efforts. Their strategic focus increased site traffic by 37% year-over-year, significantly enhancing the brand’s digital presence.
- Content Development: Josh developed and managed content across social media platforms and the company’s website to bolster brand presence and attract event attendees. Their efforts led to a 33% increase in event attendee retention within a year.
- Email Marketing and CRM: Josh was responsible for implementing email marketing strategies, monitoring customer relationship metrics, and analyzing social media and advertising performance. These efforts contributed to the growth and engagement of AdMonsters' community and event participation.
- Event Brand Enhancement: Through strategic optimization of digital marketing and event promotion, Josh helped increase event brand presence, bringing greater visibility and engagement to AdMonsters' digital advertising and media conferences. Josh’s contributions at AdMonsters demonstrated their expertise in digital marketing operations and their ability to drive significant improvements in brand visibility and audience engagement.