Category
Marketing & Media Strategy
Number
Proficiency Level
ExpertAdvancedProficient
Relevant Experience
Text
Omnichannel Media Direction refers to a marketing strategy that integrates multiple platforms and channels to create a seamless brand experience for consumers.
Omnichannel Media Direction is a comprehensive approach to marketing and media strategy that leverages multiple platforms and channels to create cohesive brand experiences. This skill involves:
- Developing and executing integrated marketing strategies across digital and traditional channels, including social media, content marketing, SEO/SEM, and data analytics.
- Leading high-performing teams of cross-channel media strategists to plan and implement brand initiatives and media campaigns for major multinational brands.
- Overseeing the planning and execution of award-winning content distribution strategies for media and branded content partners.
- Managing high-tier media investment allocations for blue-chip brands, ensuring optimal ROI and campaign effectiveness.
- Utilizing platforms such as Google Marketing Platform, Meta Business, Twitter Ads, Snapchat Ads, and LinkedIn Ads to create and optimize high-investment paid campaigns.
- Analyzing and reporting on brand content, social media, and on-site performance to stakeholders, including relevant executives.
- Articulating value propositions related to brand and media executions, as well as perspectives on consumer segmentation, brand strategy, and media tactics.
- Adapting strategies to align with evolving social movements and maintain brand relevance in a rapidly changing landscape.
This skill set has been demonstrated through successful campaigns, such as the $12MM Chanel Fragrances campaign at VICE Media, which increased brand consideration among female Millennials by 21%, showcasing the ability to authentically connect brands with target audiences across multiple channels.