Data & Analytics
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Google Analytics is a web analytics service that enables users to track and analyze website traffic and user behavior to optimize online performance.
Joshua Weaver has extensive experience with Google Analytics, a powerful web analytics service provided by Google. They have demonstrated proficiency in utilizing this tool across various roles, including Director of Media Strategy, Vice President of Marketing, Founder & Chief Consultant, and Marketing Operations Manager. Their expertise extends to Google Analytics 4 (GA4), the latest version of the platform, showcasing their ability to stay current with evolving analytics technologies.
With their background in data and analytics, Joshua leverages Google Analytics to gather crucial insights on website performance, user behavior, and campaign effectiveness. Their proficiency in GA4 allows them to take advantage of its advanced features, such as enhanced data collection, improved user-centric reporting, and more robust cross-platform tracking capabilities.